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Prospects for a certified mint supply chain in Morocco based on an assessment of consumers' willingness to pay

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Faysse N., Raïs I., Ait El Mekki A., Jourdain D.
2017

In Morocco, there is a weak control of the quality of fruits and vegetables on the domestic market. The present study assesses the prospects for a certified mint value chain (either complying with legal criteria of maximum residue level or using organic production), based on interviews with 368 consumers and with actors of the current mint value chain. Among the consumers interviewed, 43% had ...

Commerce, commercialisation et distribution; Economie de la consommation; Culture des plantes

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